When it comes to catching investment trends, most people focus on the shopping habits of Gen Z or millennials. 

But, what if I told you that there is a more cash-flush, reliable demographic to watch? 

The Grey Pound refers to over 50's who have money to spend, are loyal to brands and products that they like and continue to put their money behind products that offer true value. 

And this is who I watch!

While Gen Z and Millennials tend to jump from one trend to another, creating volatility! The Grey Pound are loyal, reliable and long-lasting- perfecting for a long-term investors!

You can find out more about which industries benefit from The Grey Pound in my latest guide ⬇️

See you in the next one,

Ruby :)